Content Management Systems Reduce IT Costs and Turnaround Time For Multichannel Publication
Considering the explosion of digital content files, it’s no wonder that digital asset management systems are becoming increasingly critical components of any media company’s IT strategy. With rich media like Web sites taking advantage of multiple photographs for articles and incorporating additional material like film clips and audio samples, it has become virtually impossible to keep track of all the source material without the help of a specialized tool. DPCI President and Founder Joseph Bachana is well aware of this requirement; as a content publisher himself (with a blog, musical compositions and a series of contributions to trade publications), Bachana is able to use his own experience to help DPCI in offering the best solutions.
Multichannel publishing brings its own challenges and digital asset management is even more important here than with traditional publishing. When content is destined for a variety of different media outlets, there are invariably multiple versions of files (at different resolutions, for example) and that means that the sheer number of source files to keep track of can increase exponentially.
A solid digital asset management solution incorporates secure, central storage; configurable rights management (so select people have access to select files); and above all, powerful search functionality means that files can actually be located.
While asset management means that content is safe, secure and organized, there is another aspect of multichannel publishing that only a content management system can effectively address. By its very definition, multichannel means that the same source material is being present in a variety of different mediums, each with it own unique presentation methods. Formatting of written content may have to conform to the style requirements of specific Web sites or print outlets and that same content will need to be presented very differently on an iPod or Smart Phone. Having to manipulate content multiple times and publishing it via multiple systems introduces IT support costs, increased turnaround time, the potential for errors and additional training costs.
The advantage of content managements systems is that the multiplicity of access points is removed. Instead, a single system allows content creators and content publishers to promote their material to multiple channels via a single interface, quickly, and with minimal IT support.
DPCI offers customized solutions from leading vendors. Call 1-800-812-2905 or e-mail info@databasepublish.com to discuss a system that meets your needs.